Jared Richardson
BRAND DESIGN INNOVATION
Jared Richardson is a business leader
who thrives at the intersection of brand, design and innovation. HE has helped transform global enterprises, DESIGN AND INNOVATION agencies and START-ups.
He WAS the first SVP, Global Head of Design for Colgate-Palmolive. He was responsible for driving the cultural transformation towards a design-integrated organization. He led the Global Design team responsible for the Packaging Design, the physical and digital product Design and Design Operations of the Oral Care, Personal Care, Home Care, Skin Health and Pet Nutrition brands.
“He continues to push the Colgate organization to integrate Design and user experience across all aspects of our business from new product formats to internal websites. As a result, Design is seen as a growth driver and the relationship with marketing continues to deepen and stretch well beyond packaging graphics.”
Before joining Colgate-Palmolive, Jared co-founded The Velo Group as Chief GROWTH Officer. He grew the business while leading INNOVATION, DESIGN and brand experience FOR each project.
“USHG hired Jared’s company, Velo, to help us build a brand identity — one that would work harder for us across a range of businesses. His curiosity and determination to understand our organization, our team and our family values – and then to reduce it down to its essence and create a unified vision going forward was just what we needed. Beautifully done.”
Prior to this he was Chief Creative Officer at New York BASED innovation pioneer Fahrenheit 212, leading an inter-disciplinary CREATIVE team transforming the way corporations growth and innovate.
“I have had the honor of working with Jared as a client and on a personal project in the e-commerce space. Not only can I say, without hesitation, that he is a singular talent in design and innovation, he is also incredibly well versed in various aspects of business and strategy. To boot, he’s very sharp, quick on the uptake and a pleasure to work with. All of this instills immediate trust in Jared. He’s proven to be a valuable member of the team and partner.”
Jared has taught Strategy & Innovation at the School of Visual Arts' IxD (Interaction Experience Design) Master in Fine Arts program.
“I have been so impressed with Jared’s capabilities that I invited him to join me as co-instructor of Strategic Innovation in Product & Service Design at the School of Visual Arts. He brings gravitas to the study of design as a theory of growth. ”