Jared Richardson is an uncommon business leader, standing at the intersection of brand, design, strategy and innovation – with deep experience inside and outside complex organizations.
He is the former SVP, Global Head of Design for Colgate-Palmolive. He was responsible for driving the cultural transformation towards a design-integrated organization. He led the Global Design team responsible for the Packaging Design, the physical and digital product Design and Design Operations of the Oral Care, Personal Care, Home Care, Skin Health and Pet Nutrition brands.
“Jared taught me that there is always room for improvement. He turns what at first seems great, into something extraordinary. His quality to never settle has pushed him to tremendous heights. It has been an honor and an inspiration to work with him.”
Before joining Colgate-Palmolive, Jared co-founded The Velo Group as Chief Creative Officer. He managed and grew the business while leading the creative expression and brand experience of each project. Prior to this he was Chief Creative Officer at New York innovation pioneer Fahrenheit 212, leading an inter-disciplinary team working for global clients spanning early-stage owners to Fortune 100 companies.
“USHG hired Jared’s company, Velo, to help us build a brand identity — one that would work harder for us across a range of businesses. His curiosity and determination to understand our organization, our team and our family values – and then to reduce it down to its essence and create a unified vision going forward was just what we needed. Beautifully done.”
Jared has taught Strategy & Innovation at the School of Visual Arts' IxD (Interaction Experience Design) Master in Fine Arts program.
“Jared is a savvy businessman and entrepreneur, a brilliant information designer and exceptional design studio chief. Jared is voraciously curious, well-read, and is not so much brave as apparently fearless.”