Helping new parents when they need it most
LG wanted to re-invent home appliance for the North American market. We identified new parents as an audience underserved by technology. We hypothesized that if we could help alleviate some of the pain and stress of being a new parent, we would have happier kids and healthier families and we would have fans for live.
Challenge
It was very difficult to design technology-forward with modern materials for at-need parents, at a price point that fits with the expectation of parenting appliances.
Industrial Design: Julia Troy
Cocoon Sleep Center is an study in bundling benefits creating a whole that is greater than the sum of its parts. Equal parts white noise maker, air purifier, ambient light omitter, environmental system and baby monitor.
Digital Prototype: Yuri Saniko
Industrial Design: Julia Troy
Cocoon Bathtime is the perfect bath. Made with non-slip neoprene it supports like a third hand at a time when bathtime makes new parents nervous. The Bathtime system heats cold water to doctor-recommended perfect temperature for new-borns, and maintains the temperature for the entire bath. The bath is designed to give parents easy access to those hard to reach areas.
Digital Prototype: Yuri Saniko
Industrial Design: Julia Troy
Cocoon Feedtime is a bottle cooler and warmer that takes the pain away from feeding times. Designed to cool up to six bottles for a days worth of milk. When you need to heat a bottle, either heat on demand, or heat with preset times.
Digital Prototype: Yuri Saniko