How do you design systems to scale globally?
Shake Shack was experiencing rapid growth and required a visual brand system to help organize and promote global continuity.

Challenge
Shake Shack, known for its ‘round the block’ lines, was experiencing rapid growth and needed more a robust brand system to maintain a consistent experience.

What We Did
Building on the initial identity designed by Paula Scher at Pentagram, we organized and extended the brand system, reading the business for an IPO and global expansion.

Impact
The final deliverable was a deep, multi-platform, brand management system that ensured a consistent look, feel and message was delivered in all current and future Shake Shack locations and brand communications.